
Complexity, meet clarity.
Before you launch, raise, or sell—make sure your strategy actually lands.
Forthern brings go-to-market clarity to companies navigating high-stakes inflection points.
Clarity that moves markets.
Forthern helps high-growth, founder-led companies sharpen positioning,
simplify go-to-market narratives, and communicate value with conviction.
Whether you're preparing to launch, raise, or sell—clarity isn't cosmetic.
It's strategic.
Strategic Positioning & Market Fit
Define what you do, why it matters, and what makes you the clear choice
GTM Narrative & Architecture
Align teams around a clear, cohesive story that transforms complexity into strategic clarity—driving alignment, traction, and results
Investor & Exit Readiness
Tell a compelling story in investor language—growth drivers, defensibility, and momentum
“You helped us step back and rethink our entire marketing strategy. We had multiple brands and product lines, and he brought the clarity we needed to align the story, simplify how we showed up, and sharpen how we went to market. That strategic work was essential in preparing the company for sale.”
Matt Geske, VP & CFO OnCourse

The Proof
OnCourse Learning had hit a wall: multiple acquisitions left their message scattered and unfocused. A failed $120M sale attempt exposed the problem—confused messaging, weak perception, and no unifying identity.
Over a 3-month sprint, we led a full transformation.
The Results
+33%
Year-over-Year Sales Growth
$490M
Successful Acquisition
What Strategic Clarity Delivers:
Executive Alignment, Without the Overhead
Senior-level marketing strategy—without the layers. I work directly with founders and leadership to bring focus, alignment, and decision-making clarity to the table.
Focused Engagements, Built for Speed
Every sprint is designed to eliminate ambiguity and accelerate outcomes—whether you're launching, raising, or positioning for acquisition.
Clarity That Drives Results
The right story doesn’t just sound better—it sharpens GTM, unlocks capital, and moves the business forward. When the message lands, everything else gains traction.
Work with Forthern
Solo. Strategic. High-trust.
I work directly with founders, technical teams, and investors – no junior handoffs, no bloated decks. Just fast, focused clarity at critical moments.
Clarity Sprint
A short-term, high-impact engagement designed to unlock your core story and sharpen go-to-market language. Ideal before a launch, raise, or sale.
Timeline: 4–6 weeks
Includes: strategic positioning, GTM messaging, investor story
Format: async + live sessions (2–3 core stakeholders)
Investment:starts at $15K
Advisory Retainer
Ongoing support for teams who need fast-turn feedback, message refinement, or a sounding board during GTM or fundraising.
Includes: async narrative feedback, pitch/presentation review, sales messaging iteration
Availability: limited to 2-4 clients/month
Investment: starting at $3K/month based on scope
VC & Portfolio Partnerships
I partner with VCs and platform teams to support portfolio companies at inflection points—Series A prep, rebrand-to-sell, or executive narrative alignment.
Scope: sprint or embedded
Availability: referral-only or via portfolio program
Rates: upon inquiry

Want to explore fit?
Reach out directly or request a 20-minute intro call. If it's not the right fit, I’ll point you to someone great.